2002年
>> 2002/02/20
■ Leading wholesaler, Baker & Taylor, signs service agreement with RealRead
NEW YORK- February 20, 2002 -- (Business Wire)-RealRead Inc., an on-line book sampling service provider announced today that Baker & Taylor, Inc. has signed a service agreement with RealRead.
Sue Flaster, Sr.VP of Sales and Marketing of RealRead said: " We are delighted to be working with Baker & Taylor. They are the leading supplier of products and services to libraries of all sorts, and we feel that together we can offer significant new benefits to book buyers of every kind. RealRead is uniquely designed for previewing books of all sorts, and it is marvelous to be working with Baker & Taylor."
RealRead is available as a subscription option for customers of The Title Source II, Baker & Taylor's premier web-based collection development tool. The RealRead logo will appear on the listings of books which have RealRead samples, and the viewer can simply click over to the RealRead site to look at the sample. After viewing the sample, the customer will be returned to The Title Source II.
Among current client publishers of RealRead are Random House, Scholastic Press, AOL Time-Warner, Disney, John Wiley & Sons, Penguin Putnam, St. Martin Press.
About RealRead:
RealRead(www.realread.com) provides previewing services to booksellers, publishers and libraries. RealRead display technology brings users a real book experience by allowing special page flipping of 2-page spreads. The animated pages replicate printed pages including color pictures, photos and other graphics as originally published. RealRead technology also provides security and copyright protection features. In addition to an obvious benefit of enticing more people to purchase books, another benefit is the cost saving it brings to publishers. RealRead samples can be emailed to a virtually unlimited number of customers. Publishers' seasonal catalogs may also be made available for browsing at a fraction of the cost of printing and mailing. An open demo of RealRead can be seen at RealRead.com.
About Baker & Taylor
Baker & Taylor, Inc., based in Charlotte, N.C., is a global information and entertainment services company that offers books, videos, music and services to libraries, traditional and Internet retailers and educational institutions. www.btol.com
For additional information and a demonstration, please visit the RealRead's
web site at www.RealRead.com.
Contact: Sal Miwa at RealRead Inc.,
1285 Avenue of the Americas, 35th floor,
New York, NY 10019-6028;
Tel.(212) 554-4141; Fax.(212)554-4151
salmiwa@realread.com,
or visit our website at www.realread.com for more information