2002年
>> 2002/02/19
Contact: |
Contact: |
■BAKER & TAYLOR AND REALREAD OFFER LIBRARIES
NEW WEB-BASED SAMPLING SERVICE
Charlotte, NC February 19, 2002 - Baker & Taylor (www.btol.com), the leading supplier of books, videos, music and services to public, school and academic libraries, and RealRead, Inc.(www.realread.com), a provider of online digital book samples, today introduced a new service that will help librarians preview materials more efficiently.
The RealRead preview service is now a subscription option for customers of The Title SourceTM II, Baker & Taylor's premier Web-based collection development tool. RealRead, Inc. delivers a unique digital viewing resource that enables book buyers anywhere in the world to examine samples of real books in full-color, two page spreads from their desktop computer. Designed to mimic the actual experience of reading and viewing a book, RealRead provides all of the rich visual detail intended by the author and publisher. The Title SourceTM II users now have the opportunity to access these digital samples directly from their Title Source II session.
"We are continually looking for ways to help librarians manage the tough job of collection development." said Pamela Smith, chief marketing officer for Informata. "Customers who subscribe to RealRead's service through The Title Source II will be able to preview many titles as if they actually had the books in hand."
"Our goal is to make book selection fun and easy! We are delighted to be working with Baker & Taylor and are confident that The Title Source II users will find RealRead immensely valuable" said Sue Flaster, senior vice president of marketing for RealRead.
About Baker & Taylor
Baker & Taylor, Inc., based in Charlotte, N.C., is a global information and entertainment services company that offers books, videos, music and services to libraries, traditional and Internet retailers and educational institutions.
About Informata
Informata is the business-to-business, e-commerce unit of Baker & Taylor that delivers electronic content, licenses database services and develops information products that meet the growing needs of libraries, educational institutions and traditional and Internet retailers. More information on Informata can be found at www.informata.com.
About RealRead
RealRead Inc. is a uniquely designed global Web-based sampling service offering illustrated and straight text digital book samples for retail, wholesale and library book buyers.
