>> 2001/11/07

■Companies Showcase New "Look Before You Buy " eBook Technology with "The Holy Quran" and "The Bible" Online

November 07, 2001--

MEDIA ADVISORY

From: Chris Van Dyk, Chairman & President, Mylero Corporation
520 Ericksen Avenue NE
Bainbridge Island, Washington 98110
Contact: Chris Van Dyk, chris.vandyk@mylero.com, 206-842-4322

Date: Wednesday, November 7, 2001

FOR IMMEDIATE RELEASE

Companies Showcase New "Look Before You Buy" eBook Technology with "The Holy Quran" and "The Bible" Online

A Seattle online bookseller and a New York software company have teamed up using two of the world's oldest books to showcase the first retail application of software that enables a viewer to see an entire copyright protected eBook online before buying it. If what you see is what you get, until now it has been a little hard to see what you get buying eBooks online. This has bedeviled eBook publishers, slowing the growth of the market.
"Since there was no way to protect copyrighted material, said John Conti, Vice President of New York's RealRead, Inc., "A reader has had to "guess" what was inside an eBook before buying it. An eBook was a locked electronic package. New books or new authors had a particularly hard time with sales. Now, a reader goes to www.Mylero.com, clicks on the book and browses it just like in a bookstore. The reader can actually turn pages. The resolution is superior and the content is copy-protected. We think this will add significantly to the development of eBook sales."
Using "The Holy Quran" and "The Bible" as ebooks of compelling current interest, the software has been implemented at www.Mylero.com, a leading eBookstore with one of the world's largest eBook selections online.
"Readers get to see the Quran and the Bible--the whole book--for twenty minutes using RealRead software on www.mylero.com," says Chris Van Dyk, President of Mylero, "Then it times them out. They can open the book and view it as many times as they want before they buy but they can't copy or print it. If they buy, they download it in five minutes from our website for viewing on their own computer in Adobe PDF which is easy to read on a screen. The reader owns the book.
"We sell them for five dollars each," said Van Dyk, "These two books are the most timely we could think of to introduce this technology. Westerners read "The Holy Quran" to gain some understanding of Islamic religion, and its mystical beauty. Likewise, Muslims read The Bible, Old and New Testaments, to understand Judaism, Christianity and the west. President Bush said the war on terrorism and in Afghanistan is about crazy people hijacking religion. The more people read these source documents, the more difficult that hijacking becomes.
"If visitors to www.mylero.com buy either book, we will make a donation to the Afghan Children's and the Twin Towers Children's Fund of $1.00 for every purchase. This is our way of helping."

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